Want to join our gang - why corporate ventures fail 3

Okay so you might struggle to get someone from the company to join a new venture for reasons already discussed. So, it's easy isn't it. Get someone from outside. But can you attract them? To be honest - probably not!

If you want someone good. And I mean really good - then can you offer them:

• rewards equivalent to those they would receive in a normal startup (upside, salary, options etc.)
• autonomy
• flexibility
• speed of decision making
• etc.

The simple answer is generally no. This means corporate ventures often:

• struggle to build their team early on - going through cycles of failure to recruit when people reject their offers
• simply don't get the best people - leading to potential issues with staff churn and under-performance

© Copyright 2005 Richard A D Jones 2005