5 more things not to do when you start a business

My friend Mike Trup’s posting on his experience about starting up his own software distribution business.  He starts with a nice variation on the classic advice (Ansoff) not to go for a new product in a new market.  Mike’s twist replaces the market with the channel.  I’m going to be posting more about screwing with your channels soon.

1) Do not try and introduce a completely new product or service and a completely new way of buying it all in one go. I promise you, you will be up against enough of a problem trying to get people to understand and accept one of these concepts.

The rest is here