Trying to keep product secret - and why this is bad for you

I meet companies that frequently say they want to keep a low profile, stay under the radar and other phrases that mean they are hoping that no-one will notice what they are doing for a while. Forget it! You’re far better off assuming that as soon as one person in the industry knows then everyone will know. This may not be true when you have partnerships protected by NDA’s but it takes one disaffected employee, one leaver, one over-eager sales person and the secret is out. I think these companies are frightened of the result of copying it, working around it or whatever.

However, my experience is that you are always better prepared if you just assume that competitors will know what you are doing and you work faster, are better prepared etc. as a result.

© Copyright 2005 Richard A D Jones